Location: Blue Ridge Mountains of Western North Carolina near Cashiers
Description: Master-planned private community a 10,000-square foot lakefront clubhouse, marina, 12 miles of walking and hiking trails through forest and waterfalls, and a 9-hole Nicklaus Golf Course
| Product: Mountain and lake home sites, cottages, and multi-family units |
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Challenges: Figuring out ahead of time how to present and target the Atlanta market
Approach: Planned and executed photo shoot to capture all seasons, put together vision materials in order to start whisper campaign, worked with focus groups to plan amenities
Results: Most successful community across the nation for this Fortune 500 developer |
